See our results… We are way ahead.!
Tango Hotel
219% Increase in Conversion
One of the famous brands from United States well-known for untraditional streetwear.
With dedicated PPC marketers, Tango Hotel sought the help of Perfect Analytica to run multiple specific experiments with the goal of impacting metrics in a positive way.
Within just 3 months of working together, we were able to decrease CPCs on average by 25% and increase the click through rates by 22%. These goals were achieved across a wide span of campaign testing that will now be rolled out to all Tango Hotel locations with the help of data engineers to speed up the implementation.
What we did?
– Single Keyword Ad Groups
– Keyword Specific Ad Testing
– Global Campaign Refinement
– Negative Keyword Groupings
” Working with Perfect Analytica has pushed us internally to challenge ourselves and the way we think about PPC and what’s possible. The speed of implementation from PA and the sheer enjoyment of working with them has had our global teams excited and more confident in their own abilities too.”
Bretha Langdon – Online Marketing Technology Manager @ Tango Hotel
” Working with Perfect Analytica has pushed us internally to challenge ourselves and the way we think about PPC and what’s possible. The speed of implementation from PA and the sheer enjoyment of working with them has had our global teams excited and more confident in their own abilities too.”
Bretha Langdon – Online Marketing Technology Manager @ Tango Hotel
The Results
- 25% Decrease in Cost per Conversion
- 7% Decrease in Cost per click
- 22% Increase in Click thru rate
