What are the different types of Google Ads campaigns available?

Google Ads offers various campaign types to cater to different advertising goals and target audiences. Keep in mind that Google may introduce new features or changes to its advertising platform, so it’s a good idea to check the latest information on the Google Ads website. As of my last update, the common types of Google Ads campaigns include:

1. Search Campaigns:
   • Goal: Increase visibility and drive relevant traffic through text ads that appear on Google Search results.
   • Ad Format: Text-based ads with headlines, descriptions, and display URLs.
2. Display Campaigns:
   • Goal: Increase brand awareness and reach by displaying visual ads across a network of websites, apps, and other online platforms.
   • Ad Format: Image, video, and responsive ads.
3. Video Campaigns:
   • Goal: Promote video content on YouTube and other video partner sites.
   • Ad Format: In-stream ads, video discovery ads, and bumper ads.
4. Shopping Campaigns:
   • Goal: Promote and sell products directly on Google Search, Google Images, YouTube, and the Display Network.
   • Ad Format: Product listing ads (PLAs) with images, prices, and store information.
5. App Campaigns:
   • Goal: Increase app installations and engagement for mobile apps across Google Search, YouTube, Google Display Network, and Google Play.
   • Ad Format: Ads that promote app installations or in-app actions.
6. Smart Campaigns:
   • Goal: Simplify the advertising process for small businesses by automating campaign management.
   • Ad Format: Text and image ads optimized for performance.
7. Local Campaigns:
   • Goal: Drive traffic to physical stores by promoting local business locations.
   • Ad Format: Text, image, and other ad formats focused on promoting local presence.
8. Discovery Campaigns:
   • Goal: Increase visibility and reach across various Google platforms, including Discover, Gmail, and YouTube.
   • Ad Format: Discovery ads with visually engaging content.
9. Call-Only Campaigns:
   • Goal: Encourage users to call your business directly from the search results.
   • Ad Format: Ads with a prominent call button.
10. Responsive Search Ads:

• Goal: Increase ad relevancy and performance by creating flexible ads that adapt to different user queries.
• Ad Format: Multiple headlines and descriptions that Google dynamically combines for optimal performance.

Remember that Google may update its advertising offerings, so it’s essential to refer to the latest information on the Google Ads platform for the most accurate details.